BRIEF
To identify the potential of a new product, create a universe for it, and define the go-to-market strategy.
From idea to launch - Jägermeister
We helped Jägermeister accelerate the development of a new product in an intense three day workshop with the global brand team in Rome.
Client
Jägermeister
Year
2018
Role
Process design, Facilitation, ideation
THE PROCESS
We implemented the ‘Double Diamond’ (Discover, Define, Develop, Deliver) as a creative process, and with this fun and inclusive approach, the Jägermeister team was able to de-velop concrete ideas in the four core areas of naming, activation, rituals and tasting in a timely manny and while leveraging on the core consumer insights.
TOPICS COVERED
Naming
Activation
Rituals
Storytelling
Launch Strategy
Testing Procedure
Stage-gate Roadmap
RESULTS
Jägermeister’s team jumped miles ahead in the journey towards product launch, using fast, fun design thinking stages, with rapid testing, feedback, and iteration cycles.
“The workshop not only brought the global team closer together but we have created an entire product world in a short time and have a concrete plan for the tests and market launch phase.”
Conny Sutor (Global Brand Activation Manager at Jägermeister)
