CONTEXT

ONO aims to create innovative and disruptive solutions to make city living cleaner, friendlier and more enjoyable by rethinking mobility.

BRIEF

To create a brand for ONO that reflects their mission and really differentiates them from the boring and corporate blue/grey startups in the field. The brand should be just like their brand proposition – a breath of fresh air.

CHALLENGE

Most eco-mobility start-ups play either on the environmental aspects or purely technical advancement. Our challenge was to balance these two aspects in an unconventional and arresting way.

OUTCOME

The entire brand is based on the “humanized shapes,” a set of 16 archetypal and organic forms that reflects the future ONO is bringing.