CHALLENGE
There are countless services and apps that allow for trading. How does one create trust? How do you create reputable “look and feel” within a certain niche without losing differentiation?
Vaultoro is a trading platform that allows people to buy gold with bitcoins - the platform is popular, but the brand needed a refresh.
There are countless services and apps that allow for trading. How does one create trust? How do you create reputable “look and feel” within a certain niche without losing differentiation?
We started by challenging the wireframes and playing back all the possible customer journeys. After a deep dive into the brand, we began envisioning the new face of Vaultoro in terms of design and aesthetics.
Given Vaultoro’s client segment, we decided to go for simplicity and elegance with a touch of modernity; elements that leverage the trust Vaultoro is dedicated to creating with its customers.
Creative direction
UX
UI
Wireframes
Customer journey