BRIEF
To redesign the SPICED Brand based on its industry positioning.
In addition we did a photoshoot of their diverse and fun group of students and alumni.
To redesign the SPICED Brand based on its industry positioning.
In addition we did a photoshoot of their diverse and fun group of students and alumni.
We wanted to do some great design work and rebranding that SPICED can proudly present to future clients and new business.
We got to know the amazing SPICED team and their vision through workshops and weekly meetings. As a result we developed a new style guide and applied it to posters, web and mobile design, animations and the photoshoot. Because of the honest and trusting friendship we developed to them, we were able to create very freely and address criticism directly.
Seeing that we don’t necessarily do photoshoots with all of our clients, we were very excited to take some amazing pictures for SPICED. Valentin Cheli, co-founder of kids is a great photographer who in collaboration with Veronika Forsythe directed the shoot. The photos were taken at Playground, our meeting space in the heart of Kreuzberg, Berlin.