To redesign the SPICED brand based on its industry positioning. Following this we worked on defining their visual language and photography style with a shoot of diverse and fun students, teachers and alumni.


To redefine what the SPICED look and feel should be based on their vision to expand. Whilst making new space for themselves in the market they needed to put a new face forward.


After getting to know the core SPICED team, we quickly established not only a strong professional bond but also a friendship. It was clear the founder Frederik had a strong vision for the future of SPICED. Kids was lucky enough to be given trust, honestly and freedom to help creatively achieve this goal. We developed a variety of branding workshops to learn, live and breath their vision and translate that into a strong conceptual and visual brand. We executed a new style guide and used it to design company collateral, A new Spiced website (end-to-end web or mobile perfection), animations and a photography style.

Spiced branding04


Being a small dynamic team we were able to execute quickly and creatively within our smaller budget. Valentin Cheli, co-founder of Kids stepped in as photographer who in collaboration with Veronika Forsythe (shoot director) realised a new photography style and executed the shoot. The photos were taken at Playground, our vibrant meeting space in the heart of Kreuzberg, Berlin.

Spiced photoshoot
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