Go Bigger - A delivery experience like no other, for Nike & Zalando
To mark the launch of the Nike Air Max 720, Nike and Zalando asked us to rethink one of the most mundane experiences in fashion retail: package delivery. The goal? Transforming it into a personal and exciting moment for their most loyal sneaker fans.
We developed a custom sneaker box that brought digital aesthetics into the physical world - bold, oversized, unmistakably Nike. Delivered to 500 selected customers, it turned an everyday routine into a memorable event. The reactions were documented and amplified across social media, creating buzz far beyond the doorstep.
Together with Director Lars Brink and Creative Producer Esther Ris, we turned the simple act of delivery into an experience that reflected the boldness of the 720.
Sneaker drop meets content moment
A bold, oversized Nike x Zalando box - delivered straight to fans & turned into shareable content.
From IRL to URL
Real reactions captured on film and amplified across social - to create reach and relevance.
Kind words from our clients
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“I really think kids believe in what they're talking about. It is contagious to watch them enjoy their work.”
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“A top team of senior experts who are really active in the project. Balanced and always available. We also navigated difficult situations in the process very well and supported us.”
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“Working with kids was super pleasant from A to Z.”
Swiss Tourism
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“It was a pleasure working with kids. Her ability to create a powerful story when developing the web3 brand impressed me.”
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