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CONTEXT

The International Organisation of Employers is the biggest private sector network in the world, and the sole representative of business across the UN and the G20. IOE uses its expertise and advocacy to influence debates on the most pressing issues for businesses and employers across the globe.

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CHALLENGE

Our main challenge was to inject passion and energy into the brand. Moving away from light blue and toned down pastels, we needed to shift the brand’s visual territory towards a more energetic feeling and champion the fighting spirit IOE is putting into advocacy for business.

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PROCESS

After consolidating strategic building blocks, we moved to an extensive branding phase to capture exactly what differentiates IOE as a brand in a loud market. This covered everything from discovering the IOE brand essence and personality to creating brand building blocks for IOE and laying a foundation to reference design guidelines to.

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OUTCOME

A bold, functional and aesthetic brand that stands out from the sea of light blue organizations.