BRIEF

Nike & Zalando asked us to innovate the way shoes are delivered today, to go bigger. Until now the delivery experience is always the same: the doorbell rings, it’s package delivery.

GOAL

Our goal was to reinvent the way sneakers get delivered. We therefore created a delivery experience that feels personal and exciting for loyal customers in Zalando’s network.

CONTENT

Together with Nike & Zalando we documented the delivery experience and shared it through diverse social media channels.

CONVERSION CONTENT

All the customers that interacted with the campaign were later reminded about the new shoe with conversion focused content to push sales of the sneaker.

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ROLE

Creative Production
Concept Development
Creative Direction
Content Development
Project Management

CREDITS

Nike: Orla Tiffney
Director: Lars Brink
Producer: Esther Ris
DOP: Levien Priem
Second unit: Luka Boerrigter
Photography: Janine Sametzky
Editor: Moo Flamman
Music production & sound design: Wouter Hardy
Grading: Nokolai Swartz
Creative Producer: Thomas Heidtmann