3steps_polish

BRIEF

Create a mobile-first interactive experience to support the launch of the new Nike React Element 55.

ABSTRACT

The React Element 55 began as an experiment combining algorithms and user-generated data. The outcome is an outsole that provides optimal comfort to the foot. The upper part is inspired by cesium, the most reactive element in nature. Naturally, the experience we created mimics this reactiveness, combining different forms of user input to create a vivid and unique digital experience. WebGL made it possible to create this experiment and deliver a world which transcends the React55 characteristics, even for mobile users.

CREDITS

Nike - Orla Tiffney
WebGL development - UNDEV
3D artist - Lihn May
Web audio - Alexander Wallin
Prototyping – Mickey Van Olst / João Fonseca

TOPICS COVERED

WebGL
WebAudio
Ideation
Concept development
3D modelling

Video-3-parts
Nike_react_close_up