We helped zolar find its new brand territory in line with its vision: “To become one of the most recognisable and successful consumer brands in the green energy sector of Germany and Europe”.
Far from the brash red and yellows usual for the industry, the choice of colours played a major role in helping the brand stand out. The selected colours are influenced by nature and give zolar's mission a big stage.
The logo encompasses two strong symbols. The sun and a solar module. Combined, these elements create a unique zolar shape. Duplicated and mirrored, this shape results in the "z" of zolar. Have you noticed that the "L" in the logo mimics the angle of a slanted roof ? Subtleties like these make the look modern and forward-looking.
We were asked to coordinate the production and set-up of an art installation and VR experience for the Melt Festival and the promotion of Nike’s Air Max 270 React sneaker. The experience named “Big Air with GO'' is an interpretation of the radiating energy released by clashing the big imagination of Air Max with the GO sensation of React Foam. The VR was created by Ali Eslami, the physical installation by Mamali Shafani. With just one month of preparation and 2.5 days of production time on-site, we managed to build an impressive 350m2 installation with the help of our network in Berlin & Amsterdam. Together with Nike, we developed content from the festival for the social media channels of Zalando.
Spiced Academy transforms careers with intensive, on-site tech programs in Web Development and Data Science. By using a fresh and inviting colour palette and developing a modular system of shapes, we provided Spiced with an elastic brand, fit for any collaterals.
kununu is Europe’s leader in employer reviews. We reimagined their brand with them, including their website and social presence. Many companies face a similar issue when it comes to branding, namely facelessness. Their old brand lacked personality and disappeared in an ocean of similar brands competing for attention. In response, we designed a fresh and modular brand which can adapt to the many situations kununu has to face.
For our long term client and professional audio equipment manufacturer HOLOPLOT, we developed a case study to showcase the background story of their X1 speaker system at DARK MATTER, a light, space and sound exhibition in Berlin. The innovative 3D sound system brings true immersion to the central exhibit called GRID. Together with Cinematographer Diego Gardo, we captured the experience of GRID and the story behind it in a video. We also provided a concept, design, photography and copywriting for HOLOPLOT’s extensive case study document.
Every self-respecting metropolis has a Chinatown. Berlin didn’t. So we gave it one. We were responsible for the Concept, Creative Direction, Activation, Photography & Interior Design. We arranged and hosted over 20 special events; from pre-marathon dance parties to wedding receptions. We heard it all at ChinaChinaTown, but one thing above all: “We want you to stay.” After signing the lease for the location, we only had one month to build everything and make it hot. With our good quality friends at Schweizer & Kosovsky, we created the lovechild of our wildest dreams:
Dark Night Club ✓ Good Qualit¥ Drinks ✓ Abnormal Entertainment System ✓ Instant Karaoke ✓ Hot Noodle Food ✓ art project ✓ Wild Snow Panda Room ✓ instant instagram friendly ✓ Tattoo Tuesday ✓ Neo-classic Neon ✓ and all sorts of funny things you never thought you’d need in your life.